![]() Are You Sure You're Using Copyrighted Images On Your Blog?.5 Super Easy Ways To Create Images For Your Blog Posts.Broadly speaking, however, emotional language in social media will produce valuable results. Obviously, your emotional language will vary according to your audience and their particular demographic makeup. It doesn’t matter what industry you’re in.Įmotion is a universal language that evokes similar responses everywhere. If you want truly valuable social media activity, focus on emotion. “Positive feelings” and “positive ratings” were correlated with positive emotion in the shared social media content. Not surprisingly, it’s the happy emotions that inspire people to share.īuffer’s analysis of emotional content found the same trends to hold true. What kind of emotional response gets the most shares? If your social media content doesn’t spark people’s emotions, then it probably won’t get shared very much.ĬoSchedule’s research discovered that “posts with a higher emotional value get more shares.” Content That Evokes Strong Positive Emotion Once you start posting interactive material, you’ll never again revert to the old ways.ģ. Interactive content is valuable for so many reasons. If that’s true of a news company that produces thousands of articles a year, then how much more valuable would it be for your brand? The Atlantic famously reported that The New York Times’ most-shared content of 2013 wasn’t an article at all. Besides, people love to share their quiz results. Users do something with it rather than just consume it. You’ve probably taken one of these quizzes. One of the most viral forms of interactive content is the quiz. “Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer.” ![]() They quoted William Comcowich, the CEO of Cyber Alert, who said this: Their thesis was, “Clearly, content is going interactive.” Instead, savvy content professionals are producing content that users can better engage with.Īt the beginning of 2015, Ion Interactive published a survey of content marketing trends. The content marketing industry has moved past the static read-it-and-process-it form of social media content. Wikipedia defines interactive media in this way: Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, games, etc. How To Design The Best Blog Graphics With Free Tools And Design Theory.The Ultimate Color Guide For Content Marketing.How To Make The Best Blog Graphics (For Non-Designers).The takeaway is simple: Share infographics socially, and the social world will share it right back. But it’s not just kids adults are the same way! The brain itself likes pictures. It’s no surprise that kids like picture books. Besides, we understand the content better when it’s paired with pictures. The human brain tells us “reading is hard” and “looking is easy.”Īn infographic uses the power of visually appealing content to trick the brain into reading. Since humans process visual information faster than words, it only makes sense. I’ve produced a bunch of infographics over the years, so I totally understand the data. ![]() The data indicates that infographics claim the top spot. What type of posts typically receive a lot of shares?.Infographics. He and his team crunched data from over 100 million articles. Noah Kagan of SumoMe recently conducted one of the most massive social sharing studies in the history of the planet. In 2017, Visme reported: “successful infographics are visually attractive and provide easily digestible information.” Infographics are the most socially shared form of content. Define The Value Of Your Social Strategy To Reach Your Goalsīefore you dive into the top 6 types of social media content that will give you the greatest value, you should know your goals.ĪMI’s Social Media Strategy Certification course gives you the tools to let data drive your strategy, so you can focus on creating messages that generate a healthy ROI.Ĭheck out the course curriculum for more details. ![]()
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